Sample Work

Edible Finger Lakes

Weis Vineyards: Pride in German Roots

A small Keuka Lake winery with big German heart. 10/13/20

The 2018 Rieslings

A happy ending to a heartbreaking season.

Partners in Wine

Grape growing is a delicate dance at Sawmill Creek.

Ryan William Vineyard: Sacred Ground

As William celebrates his winery’s 10th vintage this year, and recognizes its growth, he’s not losing sight of what brought him here in the first place.

Always Bet on Red

Ravines Wine Cellars ramps up their red wine production.

Best (Family) Feet Forward

At Lakewood Vineyards, the Stamps celebrate 30 years of unpretentious perfection.

Finger Lakes Wine Country magazine

Land. Water. Air.

Another feature for the 2018/2019 edition of Finger Lakes Wine Country travel magazine.

2016 Feature Spread: Wine Revival

A Leap of Faith: Forty years ago, Finger Lakes growers and winemakers paved the way for a wine revival. This feature section highlights the revival of the region’s wine making fortunes on the 40th anniversary of the 1976 New York State Farm Winery Act.

A Long-Term Proposition: Sustainability is top of mind
Farm Breweries Burst onto Beverage Scene
The Name Game: Ever wondered how your favorite Finger Lakes winery got its name?

Cornell University

A Cornell Atkinson: A decade of collaborative sustainability (11/20)
Cornell helping NYS wineries craft sustainable future (3/20)
AgriTech releases Galaxy Suite grape tomato varieties (3/20)
Genetic marker discovery could ease plant breeders’ work (1/20)
A Practical Science: Agricultural Biotechnology in Focus

In the race to stay one step ahead of crop pests and diseases that threaten farmers and food supplies around the world, scientists across Cornell’s College of Agriculture and Life Sciences (CALS) use every available tool…

Developing Leaders: A Lifetime of Investment for CALS, New York State

At an Ivy League school like Cornell, leadership is the rule rather than the exception. But what is leadership? Is it one set of skills on a resume, skills with which some people are born, while others are destined to follow?

Model Behavior

Simplicity is an ally for researchers studying the mechanisms of fundamental biological processes…

Genetic Marker Paves Way for New Cold-Climate Wines With Tamer Acidity and Drier Style

Research-based article for Spring 2016 VitisGen Voice, a publication of the VitisGen 1 project: “Accelerating grape cultivar improvement via phenotyping centers and next generation markers.”

Silence is Golden for this Student Entrepreneur

Marketing communications // Copywriting

Marketing Communications – press releases:
Hope is not cancelled: volunteers walk to fight suicide
Join ‘Survivor Day’ in Penn Yan
New Online Human Resources Certificate
New York City Nonprofit Partners with Cornell University
New Psychology of Leadership Certificate Program
Ghostwriting:
What You Don’t Know Can Hurt You: Assessing Your Organization’s Social Media Use
If Content is King, Segmentation is Queen (shout out to another post that quotes this one)
Three Key Characteristics of a Smart Social Media Policy
Hospitality Professionals Embrace Online Learning To Grow Careers
Blog posts:
Price Positioning Strategies
How to Write Market Positioning Statements
Moving Beyond the Gig Economy: The Case for the Independent Worker
Copywriting:
Garces Design: Spotted Duck Creamery (rack card, pictured), Rocky Ridge Kitchen and Baths (brochure)

eCornell: Overhaul of eCornell Certificates section