A Leap of Faith
IMG_20160802_1329588_rewindForty years ago, Finger Lakes growers and winemakers paved the way for a wine revival. This feature section of the 2016 issue of Finger Lakes Wine Country, the official publication of the Finger Lakes Wine Country Tourism Marketing Association, highlights the revival of the region’s winemaking fortunes on the 40th anniversary of the 1976 New York State Farm Winery Act. 

A Practical Science: Agricultural Biotechnology in FocusAgbiotech
In the race to stay one step ahead of crop pests and diseases that threaten farmers and food supplies around the world, scientists across Cornell’s College of Agriculture and Life Sciences (CALS) use every available tool…


Model Behavior
Simplicity is an ally for researchers studying the mechanisms of fundamental biological processes…

In the Cornell Chronicle

In the Ithaca Times/Finger Lakes Community Newspapers

Boyce Thompson Institute for Plant Research (BTI): Small Molecules

Silence is Golden for this Student Entrepreneur

What You Don’t Know Can Hurt You: Assessing Your Organization’s Social Media Use

Price Positioning Strategies

How to Write Market Positioning Statements

Corporate press release

Research press release

Client case study

Website copywriting: Rehaul of Certificates section